The Premise / Practice / Data Analysis
Data Analysis

Capabilities
The work
Aggregate numbers are built to hide variance. That is their job. The work is to go one layer below the rollup, to the transaction, where the actual story is. Make true[MAKE TRUE: insert one real anonymized example, e.g. "A revenue number looked flat for three years. At the transaction level, half the business was quietly dying and the other half was quietly saving it."]
A dashboard is occasionally the right output. More often it is a working model the client can run after the engagement ends, and a one-page memo that says what to do and why.
Show me a flat number and I will show you two opposite things happening underneath it.
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