The Premise / Practice / Enterprise Strategy
Enterprise Strategy

Capabilities
The work
Enter this market. Restructure this division. Acquire this competitor. By the time the engagement starts, the conclusion is decided and what is wanted is justification. The first work is to test whether the premise under the answer survives a clean look. When it does, the execution is straightforward. When it does not, the deliverable is a better question, and the argument for why it is the right one.
Strategy that cannot be explained in a page is usually strategy that has not been decided. The output here is a memo, not a deck. If the argument needs forty slides to stand up, it does not stand up.
A strategy nobody can repeat back to you is a strategy nobody is going to execute.
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